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Yibi Hu, CD at London design/animation studio Future Power Station, creates a series of finely detailed animations based on the illustrations of Yuko Shimizu for Proctor and Gamble’s SK-II skincare and beauty line.
Yibi Hu: “Our task was to design a story for each of the six city-themed boxes, bringing life to each illustration’s intricate oriental flavors in different ways.
“Our main challenge lay in vizualising and reproducing Yuko’s elegant brush strokes while telling the stories in a three-dimensional space.
“Another challenge was how to create the impactful 3D feel in each video. The dynamic line work could only be properly animated by cel-animation, but our 3D team provided vital previz which worked as a backbone for the final camera moves and character animation.
“In terms of the character animation, the most challenging aspect was animating the girls’ hair which was painstakingly done completely frame by frame.” | 
