Zack Petroc's Art Directing Series begins with "The Digital Maquette". This title presents an innovative and direct approach to 3D content creation. Zack demonstrates a Maya-to-Mudbox workflow, outlining the advantages of digital sculpting and showcasing the benefits it can offer your design team. The workflow is presented with the artist in mind. It highlights specific tools and techniques focusing on how they add to the creative freedom of your design process. As Zack creates two characters from the initial box mesh to final sculpted pose, he discusses how to define your character from both an art directing and digital sculpting perspective. This lecture is intended for Art Directors and Production Designers who are interested in discovering how digital sculpting can add to their creative process. Additionally, it presents information for artists who are interested in growing their skills as digital sculptors.