Ogilvy, UK creates this funny advert for Time to Change on a serious theme: mental health. Time to Change is a social movement supported by a dedicated staff team who want to change the way we all think and act about mental health. That includes thousands of people who have their own experience of mental health problems.
The marketing message is “Sometimes we say we’re fine when we’re not. With 1 in 4 people experiencing a mental health problem this year alone, if a mate says he’s fine, and you think he might not be, ask twice. Be in your mate’s corner. Ask twice.” |