你可以制作世界上最漂亮的网站，但是如果它不能转化为收益，就是失败了。作为设计师，我们的工作就是解决问题，而不是制作漂亮的艺术作品，设计师面对的最大的问题在于如何鼓励用户行动起来。这就是本课要讲解的内容
You can create the most beautifully designed website in the world, but if it does not convert, it has failed. As designers, it is our job to solve problems, not to create beautiful works of art, and the biggest problem designers solve is how to encourage users to take action. It is precisely that problem that this course addresses.
In this short course, I'll introduce you to the secrets of persuasive design. By the end of the course, you will have a firm grasp of user research techniques. You will understand the elements of human psychology that influence our behaviour online. You will also learn how to build trust with the user. But most importantly, you will discover how to create compelling calls to action.
下载地址：链接：http://pan.baidu.com/s/1cvlHGM 密码：cs08
