本教学的目的是带领大家学习商业广告中的动态图像动画的制作流程。

整个的构思就是使用HOUDINI中的SOPS,PARTICLES还有CHOPS来创建各种用户界面与动态图像元素。本教学还会涉及到材质，渲染，最终将在AE中进行合成

The aim of this commercial training is to take you through the process of creating the Motion Graphics animation shown in the promo.

The idea is to create a variety of User Interface and Motion Graphics elements using a combination of SOPs, Particles and CHOPs in Houdini. The training will also cover setting up the materials, rendering and an overview of the final compositing in After Effects.

The training is broken into 3 parts. Each part will cover the creation of individual elements required for the final animation.

part 1 contents

    Base Grid - Creating and animating the base grid on which the UI will be formed.
    Outer Ring - Setting up the outer ring
    Outer Ring contd. - Creating the internal structure of the ring
    Outer Ring particles - Generating the particle system which will create the curves connecting the two rings
    Outer Ring final - Using the particle system to create geometry and affecting geometry animations
    Centre particles - Using goals and particles to form the centre rings
    Centre Ring A - Creating the inner ring animation using a simple sin function
    Centre Ring B - Creating the mid ring animation and using carve to create the design
    Centre Ring C - Creating the outer ring animation based on normals and rotation and adding text based animation to create a timer

part 2 contents

    Wavy Rings - Creating a set of displaced rings and animating moving grids over the rings to add complexity
    Charts and Graphs - Using CHOPs to create animated bar graphs and line graphs
    Globe - Creating a globe that will enclose the centre rings using a combination of particles and SOPs
    Hex Ring - Creating the final ring element for the main UI
    Hex Ring Particles - Adding additional details to the element via particles
    Combine - Combining all the various elements and timing the animation using Timeshift
    Icon - Creating the centre Icon animation using particles with velocities derived from the original object animation
    Landscape - Generating and animating the main landscape using VOPs
    Contour Lines - Extracting and animating Contour lines from the landscape

part 3 contents

    Sun - Creating a particle based sun using goals and noise
    Clouds - Adding Clouds on top of the landscape using a combination of particles and SOPs
    Rainfall - Generating rain from the previously added clouds
    Green - Using the rain particles to turn the landscape green
    Tree - Modeling and animating a tree asset to add to the landscape
    Populate - Copying the tree onto the landscaping
    Final Combine - Combining all the landscape elements and timing the final animation
    Materials and rendering - Setting up the materials, adding width and pscale attributes and setting up takes for rendering
    Compositing - Looking at the final composite file from After Effects

Side Effects刚开始的时候只有两个人：Kim Davidson与Greg Hermanovic，他们是热衷于UNIX下编程的动画爱好者。1985年的时候，他们加入了创新型公司奥林巴斯，然后沉浸在创作的过程中，编写他们自己的软件，为电影与广播制作视觉特效。1987年一个偶然的机会将3D动画呈现在观众眼前之后，Davidson与Hermanovic创建了Side Effects软件，并且发布了PRISMS.它是一个程序化制作软件，为HOUDINI的奠定了基础。

Side Effects因Houdini及其创新性的流程化制作技术两次获得了奥斯卡奖，另外很多奥斯卡奖影片是使用HOUDINI制作的。奥斯卡奖的获得是对Side Effects强大的研究开发能力与它同客户之间良好的沟通关系的承认。Side Effects以在这个快速发展的行业建立了领导性的地位而自豪，并且持续不断的寻找那些能够支持创新过程的新方法。

For over twenty years Side Effects has been providing artists with procedural 3D animation and visual effects tools designed to create the highest-quality cinematic results. We are passionate about what our customers do because our roots are in production, both as artists and as pioneering technical innovators.

For over Twenty Years…

In the beginning there were two: Kim Davidson and Greg Hermanovic – animation enthusiasts with a flair for UNIX coding. In 1985 they joined Omnibus, a pioneering company in the then emerging world of computer graphics. They immersed themselves in production, writing their own software and creating visual effects for film and broadcast.

In 1987, with an opportunity to bring 3D graphics to a wider audience, Davidson and Hermanovic created Side Effects Software and released PRISMS. Developed and rigorously tested in production, PRISMS was a procedural graphics application which would lay the groundwork for Houdini.

Award-Winning Procedural Technology

Side Effects Software has twice been recognized by the Academy of Motion Pictures, Arts and Sciences for Houdini and its breakthrough procedural based technology. In addition, Academy Awards have been given to many films which relied on Houdini for the creation of their visual effects.

This recognition is an acknowledgment of Side Effects’ strong research and development team and its close interaction with customers to understand and address production needs. Side Effects takes pride in establishing a leadership role in this fast-paced industry and is constantly looking for ways to support the creative process while pushing the “innovation” envelope.

Innovation and Customer Service

At Side Effects, we value innovation, integrity and commitment to the customer. With deep roots in production, we know what it takes for CG artists to succeed. Every day we apply that knowledge and strive to help our customers achieve more with less effort.

Side Effects is also committed to the growth of skills in the industry as demonstrated by the Houdini Apprentice program that gives digital artists the chance to build skills and create demo-reel content using Houdini free of charge.

As the industry continues to evolve, we remain dedicated to working with studios and artists to meet their production challenges head-on. Our knowledgable staff, our responsive customer support, and access to daily software builds are a few of the things that set us apart and make Side Effects a great company to do business with.